Kris Speaks at the 2012 Taipei World Design Congress


The congress probes design beyond boundaries at past. The “edge” between design disciplines is disappearing. In the future, design will not only include the tangible, physical shape of a product, but will also include peripheral services extending from the product, forming brand value, and creating a superior, integrated consumer experience. Design is not just a business model for success, but is the result arrived at through a high level of urbanization, which penetrates deeply into the lives of all city residents and displays the creative power of the city. The concrete realization of incorporating the power of design into the two key issues of “industry” and the “city” will significantly influence the national economy and the lifestyle of city residents....Learn More