Kris Holds a Keynote Speech at Computex Taipei 2011


Non-Linear thinking in a linear world.

The Taiwan External Trade Development Council (TAITRA) invited Kris Verstockt to be one of their keynote speakers at Computex 2011. With 5,300 booths and 36,000 international buyers, Computex is largest ICT trade show in Asia and the second largest in the world.

In his keynote speech, Kris explained some misconceptions about ‘designers’, he explored how difficult it is to fit creative thinking in the linear modus operandi of product development; and through case examples, he shows how important it is that organizations ask the right strategic questions.

Kris Verstockt finishes his keynote speech explaining how important it is for creative talent to be part of corporate management teams and how this will facilitate industry leading innovation that targets the right consumers at the perfect time with the most relevant solution.