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Good Logo Design: Excellence is in the Details

25-Jun-2014

A great logo translates the core values of a company or a brand. It should be smart, innovative, immediately recognizable, and easy to understand. Today, people create logos on their desktops using powerful software and technology, yet great designers never forget to incorporate the elements of traditional typography into a logo's design to leave a memorable mark. The following video describes and illustrates the elements of great logo design.